Once again I’ve uncovered a new Ephemera collectible… new to me at least.
This one is the collecting and framing of Fruit Crate Labels. Just what are fruit crate labels you ask? Well, here is one definition:
Crate labels were originally intended to be applied to the ends/tops of produce-filled wooden crates. These wonderful works of art were created as a means of identifying and advertising a particular brand of produce. Fierce competition in the local markets meant that sellers had to find creative ways of attracting buyers to their particular produce – hence, the need for captivating and enticing labels.
Initiated in the 1890′s, the use of labels flourished until the 1950′s, when the preprinted and cheaper cardboard box was introduced. As a result, the need for labels diminished and they were left in packing houses, storage sheds, printer’s archives etc., for collectors, historians & enthusiasts to later discover.
I’m not sure how widespread this hobby may be but there are surely a large number of enthusiasts out there. And of course the labels are not always what one would call “generic”. They quite often are “themed” such as wildlife, pin up girls, soaring eagles, birds, bees, butterflies and many more. And there are even folks who specialize in fruit from a particular region … such as the special collection of Jack Zwiesler.
If we’ve piqued your interest, head on over to one of these site to learn more.
Have you uncovered other Fruit Crate label sites? Or perhaps other interesting Ephemera sites? We’d love to hear from you.
I’m Tom Murphy and thanks for helping me give Ephemera the Encore it deserves.
Initiated in the 1890′s, the use of labels flourished until the 1950′s, when the preprinted and cheaper cardboard box was introduced. As a result, the need for labels diminished and they were left in packing houses, storage sheds, printer’s archives etc., for collectors, historians & enthusiasts to later discover.
#15 Harper’s Bazaar (April 1965)
#31 Newsweek (November 20, 2000)









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