You may not recall that phrase.. but it was the first part of a jingle by Bucky Beaver. You don’t remember him either? Bucky was the marketing icon and mascot of Ipana toothpaste commercials from the 1950s. The slogan was “Brusha… Brusha… Brusha. Get the New Ipana – it’s dandy for your teeth!”
Ipana was a popular toothpaste in the 20th century having been first introduced in 1915, It became a sponsor on radio in 1923 with the program The Ipana Troubadors. Bristol-Myers’s Ipana was the most popular U.S. toothpaste or powder from 1936 to 1945. However, demand declined by the late 1960s and early 1970s, and the brand was eventually discontinued in the United States. At present, the Ipana brand is a leading toothpaste in Turkey.
This ad (click it to enlarge), from the 1950s claimed to fight both tooth decay and gum troubles. Obviously it also gave you a kissing fresh breath.
Healthier teeth, healthier gums.. Ipana for both!
See this ad and many others from the 1950s and earlier at our eBay store.
I’m Tom Murphy and thanks for helping me give Ephemera the Encore it deserves.
About Tom Murphy
Comments