Here are a couple of 1970s brochures from Ward LaFrance Truck Corporation… manufacturers in Elmira NY of Fire Trucks, which fueled the discussions about whether fire trucks should remain the traditional red… or be changed to the newer, brighter and scientifically proven (?) safer color of yellow.

• 1970s WARD LAFRANCE FIRE TRUCK COLOR BROCHURE MINT
• 1970s WARD LAFRANCE FIRE TRUCK COLOR BROCHURE MINT

You decide… but in the meantime, add these items to your Fire collection.

I’m Tom Murphy and thanks for helping me give Ephemera the Encore it deserves.

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