The greatest percentage of the vintage advertising we and others sell on eBay are of course from American magazine. But due to our international business travel we are often able to include some very lovely items from well known overseas publications.
Our most recent upload to eBay included a number of ads from the German edition of Elle magazine as well as several ads from a number of different Chinese magazines.
What often makes these unique and appealing to our local audience is that they are the same ads that we see here in US magazines, but with an international character set. Take for example this Triumph lingerie ad that appeared in the 2006 edition of Elle magazine in Germany. A the same ad appeared in the US version but with English wording. So a collector whose Ephemera collection focused on either the Triumph brand or lingerie in general might want to have several versions of the same magazine ad.. but in different language sets.
Here’s another one for Bobbi Brown cosmetics that appeared in a Chinese edition of Cosmo in Hong Kong. Most of the text in the ad is in Chinese characters. Again, a very similar ad appeared in the US around the same time. I’m sure if you are able to read Chinese you will notice that much if not all of the copy reads the same as the US version… after all, they are selling the same product, just to a different market made up of a different audience.
Sometimes of course the picture says it all.
What caught the eye of the readers as they flipped through this Chinese magazine was not necessarily the name Dior, but rather the wonderful picture of Sharon Stone. The product is Dior’s Capture Totale but the ad agency was hoping that the international stardom of Sharon Stone would be what caused the Chinese audience to stop ad read.. and of course hopefully buy their product.
Just to show that I am not totally focused on just beautiful women, here’s yet another German ad, for our well known fast food chain McDonalds. It appeared in a 2006 publication called Brigitte but was of course all in German. The German text reads something along the lines of “I like the clear answers that I get at McDonalds”.
As I continue to post these international advertisements, I am trying to link them all so that one can search either on “Chinese” or “German” or whatever other publication languages we have, and get a complete list of all the ads available in those languages. Try it yourself, click one of the languages above and see what we currently have on offer.
I’m Tom Murphy and thanks for helping me give Ephemera the Encore it deserves.

Have a look at my eBay Ephemera store
or have a look at my eBay Auction site
Technorati tags: Encore Ephemera, Ephemera, Ephemera Network






But I have been reading others blogs and scouring the internet at times… and continue to find interesting posts with regard to our favorite topic… Ephemera.
I recently listed, on eBay, a very old Dinky car known as the “Studebaker State Commander”. This particular item (Dinky number 24O) is somewhat unique as it was built by Meccano France… as opposed to the original British toy company that was established in 1908 by a gentleman named Frank Hornby. During the 1920s and 1930s it became the biggest toy manufacturer in Britain and produced three of the most popular lines of toys in the twentieth century: Meccano, Hornby Model Railways and Dinky Toys.
If you are more interested in the Studebaker line of cars.. than the Dinky toys, you may want to look at
There are hundreds of pictures, and even some EPHEMERA ads for the cars during the war period. You will soon find that Studebaker was involved in more than just manufacturing automobiles.
There was a lot for me to choose from to show on this blog… but the one shown on the right perhaps caught my eye the most. How many of our readers remember the Nicaraguan Revolution?
I haven’t either… but I certainly enjoy looking at her Ephemera collection on Flickr.
What I am sure of is that she has hundreds and hundreds of items of Ephemera on Flickr. If you look at her upload rate (available on Flickr) you’ll see that she added 2100 images in the month of February 2009 alone! That alone is amazing to me!.
Due to limited space, and of course respecting her copyrights, I have only shown a few of her items here.. but I urge you to go over to Flickr and have a look at her extensive collection.







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