“… tailored to fit a small operation, a medium size company or a big nationwide company with many offices and plants. It’s great on commercial problems… handles inventory management simulation, operations research, market forecasting and other problems more efficiently than ever before.”
No, we are not talking about a new laptop from Lenovo or netbook from Dell. These words come from the 6 page IBM ad that ran sometime in the 1960s and had the lead-in line of “On April 7, 1964 the entire concept of computers changed.” The ad was for the new IBM System/360.
I know a bit about that as I was with IBM in their Data Processing Division in the late ’60s. What caught my eye more so than perhaps the words about the System/360 was the IBM logo on the last page of the ad. 
It was the logo that the company used from 1947 to 1956. I’m a little confused as to why it was still used on this ad as according to the IBM Archives, the logo was changed in 1956 to a Paul Rand designed one that survived until 1972. It was then replaced by the company’s current 8-bar logo which was intended to imply “speed and dynamism”.
You can see the entire set of IBM logos at their website by clicking here.
The ad above is from a website titled “Ephemera Assemblyman” and the full 6-page ad is available for viewing here.
I’m Tom Murphy and thanks for helping me give Ephemera the encore it deserves.
Tom
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Technorati tags: Bonanzle, Encore Ephemera, Ephemera, The Ephemera Network, IBM, Paul Rand, System/360, Ephemera Assemblyman, IBM Logo
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